Abstract: The inheritance and development of traditional craft is fundamental driving force of modern design innovation. Gold and silver hammering craft as a valuable asset left by the ancestors, possess traditional aesthetic sense of the value orientation, and as an important gold and silver molding methods, with the progress of the times, it is also developing continuously. Today, more and more designers improve the traditional craft and apply it to the design of modern jewelry, and creative jewelry works that behave both the cultural attributes and aesthetic characteristics are welcomed by the target consumer groups and art hobbies, which gives current domestic jewelry industry that blindly studying of foreign jewelry industry a booster. Unique modeling language, performance techniques and human meaning of hammering craft should be fully explored to stimulate the creative ability of designers, and then gives the jewelry a new appearance in following aspects:Realistic design, fashion design, natural law and new materials applications, and it indeed will help to bring new possibilities for the jewelry innovative design of Chinese cultural characteristics.