Abstract: The jewelry industrial agglomeration in Shenzhen is the largest processing, manufacturing and wholesale centre of gem and jewelry in China.In recent years, the jadeite jade market has gradually formed in Wanshan industrial estate, which fills up the blank of the jewelry industrial agglomeration in Shenzhen.Compared with the mature jadeite jade markets in Guangzhou, Jieyang, Pingzhou and Sihui districts, the jadeite jade market in Shenzhen is an emerging market.The SWOT analysis, namely strength, weakness, opportunity and threat, on the jadeite jade market is carried out in the paper.It is known that the development potential of the jadeite jade market in Shenzhen is great but with competitive stress, which could help the practitioners understand the environmental situation, make the correct management strategy and improve the competitive strength, which provide a guidance for the healthy and rapid development of the jadeite jade market in Shenzhen.