Abstract: At present,the jewelry and jade industry is the emerging industry.In many countries and areas,the jewelry and jade industry already develops into a cornerstone industry supporting economy stable development,becoming the new economical growth spot.Based on studying the jewelry and jade industry in Yunnan Province,the SWOT analysis on the present situation of the jewelry and jade industry is carried out in the paper,that is the analysis of the four essential factors which are the strength,weakness,opportunity and threat. According to the four essential factors the analysis on the environment and the situation of the jewelry and jade industry in Yunnan Province is carried out in order to fully know,grasp and display the advantages,control and dissolve the disadvantage factors,comprehensively understand the present situation of the jewelry and jade industry and direct the further development of the jewelry and jade industry in Yunnan Province.